Privacy Policy

We are committed to protecting your personal data and complying with applicable data protection laws, especially the General Data Protection Regulation (GDPR). This Privacy Policy explains how we collect, use, and protect your data.

1. Data Controller
Alpha-B Holding AG
Emserstr. 34, 60486 Frankfurt am Main, Germany
Email: kl@alphabholding.de
Phone: +49 176 78553294

2. Data We Collect
We may collect the following types of data:
– Name, contact information (email, phone)
– IP address and browser information
– Usage data through cookies and analytics tools
– Any personal data you voluntarily provide via contact form.

3. Purpose of Data Processing
We process your data for:
– Website functionality and performance
– Communication and customer service
– Marketing and analytics (Google Analytics, see below)
– Legal and security obligations

4. Google Analytics
This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses cookies that enable analysis of your use of the website. The information generated is usually transmitted to and stored on a Google server in the USA.
We use the IP anonymization feature (“anonymizeIP”) so that your IP address is shortened within the European Economic Area before transmission.

You can prevent the storage of cookies by selecting the appropriate settings in your browser. You can also prevent data collection by Google by downloading and installing the browser add-on available here: https://tools.google.com/dlpage/gaoptout

**Legal Basis:** Art. 6 (1) (a) GDPR (consent)
**Data retention:** Data is deleted after 14 months.

5. Your Rights
You have the right to access, rectify, delete or restrict the processing of your data. You can also object to processing and request data portability. To exercise your rights, contact us via kl@alphabholding.de

6. Data Security
We implement appropriate technical and organizational measures to protect your data against unauthorized access, loss, or manipulation.

7. Changes to This Policy
We reserve the right to update this Privacy Policy in line with legal or technical developments.